There's no doubt that alcohol strength plays an important role in flavour delivery. The most exciting taste experiences from spirits usually come from bottlings over 46% ABV. Unfortunately, tax laws in Australia mean that many mainstream spirits are marketed on price first, flavour second. The temptation for producers to bottle at lower strengths is understandable. They know that their brand will fall into a different tax bracket, so they'll pay less, and ultimately appear more competitively priced in a crowded market. The compromise is on flavour. So if you think you've tried Tanqueray, think again. This is a limited shipment at "Export Strength" revealing this Gin's full splendour.